Dave Allen’s Digital Strategy class summed up in doodles.

This winter term I took an advertising class called J460: Digital and Social Branding. It was taught by Dave Allen, a digital guru who currently works at NORTH brand agency in Portland. (You can read his blogs here!) For our final project in the class we have been assigned to write an essay or complete some other sort of creative project that demonstrates the breadth of knowledge we gained from the class. I have decided to write a blog post – a digital essay, of sorts – because it is fitting for a class based entirely around digital strategy and adapting to the ever-changing world of technology. This blog post will revolve around the doodles I drew during the class lectures.


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18. Texting as personal branding.

No media in this post but I’d like to take a second to talk about emoticons. Silly, maybe, but I’ve been thinking about their use and value in texting.

Today’s communication methods are changing faster than ever before. Humans used to have 100% face-to-face communication, which, over the years, turned into writing letters and reading books then using electricity to transmit messages over the telegraph, to the telephone, to radio and TV, then eventually to the internet and mobile phones. It would be interesting to conduct a study to see how much of my daily communication is actually face-to-face now; I’d probably make an argument that around 40% of my communication is via the Internet or texting now.

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