Dave Allen’s Digital Strategy class summed up in doodles.

This winter term I took an advertising class called J460: Digital and Social Branding. It was taught by Dave Allen, a digital guru who currently works at NORTH brand agency in Portland. (You can read his blogs here!) For our final project in the class we have been assigned to write an essay or complete some other sort of creative project that demonstrates the breadth of knowledge we gained from the class. I have decided to write a blog post – a digital essay, of sorts – because it is fitting for a class based entirely around digital strategy and adapting to the ever-changing world of technology. This blog post will revolve around the doodles I drew during the class lectures.


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Storytelling as a form of social good.

If done right, storytelling is public education that has the power to change societies. – Jordan Bryon


Photo from Wikimedia Commons.

I recently read an article posted on one of my favorite websites, good.is. It talked about the ethics of telling other people’s stories. The original storytellers can possibly benefit from the spread of their message, but can benefit more from some spare change.

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25. Words to live by.

“Happiness comes from the intersection of what you love, what you’re good at, and what the world needs.”

I don’t know where or when I first read those words, but they held true. Everything I aspire to be in life is exemplified by them. In an earlier post I described what I wanted out of my future. This quote defines it.

I truly love journalism and everything about it – I love writing and I love people and I love being creative. I love the people in the business and I love the endless possibilities and the huge audiences you have the potential to reach with your work.

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9. What the future holds.

As of late I have found myself wondering what I want to do with my life. Coming from a long line of journalists with a dad in the advertising industry for 30+ years and a mom who has dabbled in advertising, PR and newspaper reporting for our local paper, I somehow knew I was destined to end up in the wonderful profession of journalism. Over the years I realized I was really good at two things: writing and making friends. (There were some other skills thrown in there too, like using scissors, which my preschool teacher commended me for at the age of 4.) With those skills, I knew that journalism was where I wanted to be.

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