Handling environmental crises.

Recently I have been interested in how public relations professionals handle crises, especially in the environmental sector. For my PR class this week, we were required to summarize an academic study – so naturally I leaned towards environmental crises. I ended up finding an interesting academic journal article by Maria M. Garcia that looks at various newspaper articles to make sense of the dispute between BP and Greenpeace over BP’s “Go Green” campaign that lasted the 10 years leading up to the Deepwater Horizon oil spill in the Gulf of Mexico. Garcia sought to find which company the media framed as the “hero” and which was framed as the “villain” during this 10-year time frame.

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