For my public relations class this week we have been charged with the task of creating an infographic to supplement a topic we are interested in. I chose to persuade people to reduce their carbon footprint through a series of recommendations about how to change day-to-day behaviors, recycle and eat green. We were introduced to a program called Piktochart, an online application that provides easy-to-use templates for creating infographics; however, I would also be interested to see how easy it is to create one on Adobe InDesign or Illustrator.
Recently I have been interested in how public relations professionals handle crises, especially in the environmental sector. For my PR class this week, we were required to summarize an academic study – so naturally I leaned towards environmental crises. I ended up finding an interesting academic journal article by Maria M. Garcia that looks at various newspaper articles to make sense of the dispute between BP and Greenpeace over BP’s “Go Green” campaign that lasted the 10 years leading up to the Deepwater Horizon oil spill in the Gulf of Mexico. Garcia sought to find which company the media framed as the “hero” and which was framed as the “villain” during this 10-year time frame.
As of late I have found myself wondering what I want to do with my life. Coming from a long line of journalists with a dad in the advertising industry for 30+ years and a mom who has dabbled in advertising, PR and newspaper reporting for our local paper, I somehow knew I was destined to end up in the wonderful profession of journalism. Over the years I realized I was really good at two things: writing and making friends. (There were some other skills thrown in there too, like using scissors, which my preschool teacher commended me for at the age of 4.) With those skills, I knew that journalism was where I wanted to be.
In a time when education could be the answer to all of the world’s problems, what better way to reach a large audience than with an interactive infographic. Obviously I am passionate about the environment and all the plants and animals that call it home, but you can’t tell me that I’m the only one that thinks this infographic is an excellent piece of work. This is a promotional infographic made by Disney to promote its movie, Chimpanzee. Its design is flawless, its interaction is smooth and everyone can learn something from it. This is what I call putting skills to good use – using design and advertising and computer skills to make something creative, smart, informative and beneficial to the people and environment around them. Go check it out!
I realized a while ago that if I was going to go into advertising, I wanted to make a difference in a big way. There’s no way I could go into the industry and write jingles about toilet paper or babble on about McDonald’s new dollar menu items. These things just seem too materialistic – too disconnected from the truths in life. When I go into the journalism world, I want to make a difference in areas that matter to me and matter to others, with the ultimate goal of making a positive change in the world around me. I need to work for an agency and for companies with good CSRs.