This winter term I took an advertising class called J460: Digital and Social Branding. It was taught by Dave Allen, a digital guru who currently works at NORTH brand agency in Portland. (You can read his blogs here!) For our final project in the class we have been assigned to write an essay or complete some other sort of creative project that demonstrates the breadth of knowledge we gained from the class. I have decided to write a blog post – a digital essay, of sorts – because it is fitting for a class based entirely around digital strategy and adapting to the ever-changing world of technology. This blog post will revolve around the doodles I drew during the class lectures.
For my public relations class this week we have been charged with the task of creating an infographic to supplement a topic we are interested in. I chose to persuade people to reduce their carbon footprint through a series of recommendations about how to change day-to-day behaviors, recycle and eat green. We were introduced to a program called Piktochart, an online application that provides easy-to-use templates for creating infographics; however, I would also be interested to see how easy it is to create one on Adobe InDesign or Illustrator.
Hi, blog readers!
I am planning to begin using this blog to write posts for my public relations class, J452 Strategic Public Relations Communication with Tiffany Gallicano (read her blog here.) It seems like a wonderful class so far, and I have no doubt it will prepare me for life after college in the advertising and PR world. Stay tuned for posts about PR, advertising, communications and everything in between. Thanks for reading!
Well, I made it through my first week in the Portland advertising industry. Logged 36.5 hours without even working much on Monday. Here are some updates:
1. I’ve memorized all of the dogs names (Jack, Sammy, Romy, Moby, Twyla, George, Poncho) and a few of the people’s names. I have found that it’s easier to remember a person’s name if they bring their dog to work – why? Who knows. Maybe someday I’ll write a thesis on it.
2. I’ve realized I love working in a small agency so far because I get to touch all of the accounts. This week alone I’ve done work for Keen, Deschutes Brewery, Clif Bar, Zuke’s Dog Treats, Pacific Natural Foods and the Portland Downtown Marketing Initiative.
3. I think the advertising industry is the place for me. All of the people are so creative and full of life, and at an agency like North they seem extremely close to each other and to their clients.
I’m so excited to continue my career in the industry. Look out world.
Today I started my internship at North advertising agency in downtown Portland. Not only will this be one of my first “adult” work experiences, it will also force me to finally learn my way around the city of Portland – a city I have been claiming to be from since I started college and realized no one knew or liked my actual hometown of Lake Oswego.
When I first arrived, I was bombarded by a horde of canines. Thankfully I am an extreme animal person and dog-lover, meaning this was the perfect welcome to my new job. I have since decided that in order to make it in advertising, one must love dogs.
This is my favorite advertisement, ever, in the history of advertising:
As of late I have found myself wondering what I want to do with my life. Coming from a long line of journalists with a dad in the advertising industry for 30+ years and a mom who has dabbled in advertising, PR and newspaper reporting for our local paper, I somehow knew I was destined to end up in the wonderful profession of journalism. Over the years I realized I was really good at two things: writing and making friends. (There were some other skills thrown in there too, like using scissors, which my preschool teacher commended me for at the age of 4.) With those skills, I knew that journalism was where I wanted to be.