For my public relations class this week we have been charged with the task of creating an infographic to supplement a topic we are interested in. I chose to persuade people to reduce their carbon footprint through a series of recommendations about how to change day-to-day behaviors, recycle and eat green. We were introduced to a program called Piktochart, an online application that provides easy-to-use templates for creating infographics; however, I would also be interested to see how easy it is to create one on Adobe InDesign or Illustrator.
Recently I have been interested in how public relations professionals handle crises, especially in the environmental sector. For my PR class this week, we were required to summarize an academic study – so naturally I leaned towards environmental crises. I ended up finding an interesting academic journal article by Maria M. Garcia that looks at various newspaper articles to make sense of the dispute between BP and Greenpeace over BP’s “Go Green” campaign that lasted the 10 years leading up to the Deepwater Horizon oil spill in the Gulf of Mexico. Garcia sought to find which company the media framed as the “hero” and which was framed as the “villain” during this 10-year time frame.
I have a passionate love affair with the Discovery Channel. When I was younger I was glued to the screen for hours watching nature show after nature show and soaking up as much information as possible. Its shows are innovative and wild and natural and inspiring. Now that I’m older, I am enthralled by the Planet Earth Series. Beautiful videography, inspiring lessons, breath-taking locations… what more could I want?
Then I got to thinking… how awesome is the name DISCOVERY CHANNEL. Whoever created that name and logo was a creative genius. The branding is perfect: who wouldn’t want to discover the world around them? And every single one of their shows of the past and of late stays true to this theme and to this brand. Even the simple image of planet Earth inspires people to get out there and explore and ask questions.
It’s all in a name.
This is my favorite advertisement, ever, in the history of advertising:
In a time when education could be the answer to all of the world’s problems, what better way to reach a large audience than with an interactive infographic. Obviously I am passionate about the environment and all the plants and animals that call it home, but you can’t tell me that I’m the only one that thinks this infographic is an excellent piece of work. This is a promotional infographic made by Disney to promote its movie, Chimpanzee. Its design is flawless, its interaction is smooth and everyone can learn something from it. This is what I call putting skills to good use – using design and advertising and computer skills to make something creative, smart, informative and beneficial to the people and environment around them. Go check it out!
I realized a while ago that if I was going to go into advertising, I wanted to make a difference in a big way. There’s no way I could go into the industry and write jingles about toilet paper or babble on about McDonald’s new dollar menu items. These things just seem too materialistic – too disconnected from the truths in life. When I go into the journalism world, I want to make a difference in areas that matter to me and matter to others, with the ultimate goal of making a positive change in the world around me. I need to work for an agency and for companies with good CSRs.