For my public relations class this week we have been charged with the task of creating an infographic to supplement a topic we are interested in. I chose to persuade people to reduce their carbon footprint through a series of recommendations about how to change day-to-day behaviors, recycle and eat green. We were introduced to a program called Piktochart, an online application that provides easy-to-use templates for creating infographics; however, I would also be interested to see how easy it is to create one on Adobe InDesign or Illustrator.
Here are some tips for creating infographics:
- Keep the amount of information to a minimum and keep any writing concise and to the point.
- Provide information you are truly interested in the maximize the effectiveness of your message.
- Use a limited number of colors and fonts.
- Make the information useful to readers by relating it to things that affect their own lives.