21. The age of YouTube.

YouTube is an extremely interesting subject to discuss. Never before in the short history of recorded video has video sharing been so easy and so accessible to a huge audience. YouTube makes advertising timeless and easy to interact with, it makes music accessible, it makes DIY lessons attainable, and it makes everyday people stars.

Take for example, Lizzy Land. A wonderful person who attended my high school, Lakeridge, and is now trying to make it out there in the big, scary world as a vocal artist. Her voice is beautiful, timeless, and unique – the perfect combination to succeed, right? Not right. Being “discovered” is the hardest part about breaking into the music industry, something that YouTube has both helped and hindered. On one hand, your face and voice are now accessible to millions of people around the world, and if people like you, they’ll share you, and that’s how good people get discovered. On the other hand… there are thousands of people trying to do the same thing.

I’m not sure what the solution here is, but YouTube is an amazing feat nonetheless. Check out Lizzy’s music yourself to see what I mean.

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