11. U of O branding.

We talked earlier this quarter about using a word list to describe a brand. This strategy can also be applicable to a school such as the great U of O. Here is my own list of  words and short descriptions that I think best fit the Oregon brand.

The University of Oregon…

1. Wins (football… need I say more?)

2. Prepares (vs. educates)

3. Inspires (look around you)

4. Evolves (ever-changing)

5. Motivates (positivity abound)

6. Creates (professionals, people, leaders)

7. Innovates (great people + great ideas = real change)

8. Recycles (sustainability capital)

9. Quacks (go ducks)

10. Explores (your future is in your hands. explore it)

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